N7107 State Road 58 New Lisbon WI 53950-9171 • Phone: (608) 847-7200 • Fax : (608) 847-4187
1/23/2016: We are in process of updating our website content. Current inventory is not completely accurate at this time... we have many more in stock models than are shown here. Please contact us at 608-847-7200 with any questions on inventory or other items.
Our 2016 Bennington's and Alumacrafts have arrived... we hope to have these up on line soon!~
Castle Rock Marine, the largest premier full-service marine dealer in the area proudly offering quality products
and the highest level of service to our customers for over 40 years!
We are a family-owned and operated business located in central Wisconsin's Juneau County.
Our mission is to deliver quality boats and service at a fair price and to provide stellar customer satisfaction
which doesn't end when the customer leaves the showroom!
Castle Rock Marine has been a family owned and operated business for 40 years now. The marina was formed in 1975 by Darwin & Lynn Pease and is now celebrating its 40th anniversary! The 4 acre facility was once a campground and one of the structures, a cabin, still remains on the grounds. Darwin and Lynn moved to Wisconsin from the Chicago area and began selling boats and motors to locals and visitors to Castle Rock and Petenwell Lakes… the 4th and 2nd largest lakes in Wisconsin! We are located about 1 mile from Castle Rock Lake on State Hwy 58.
By January of 2000 the business had grown to a facility housing 3 service bays, an indoor showroom, and multiple outbuildings used for storage. In January of 2000 Darwin and Lynn retired and, wanting to keep the business a family owned entity, sold the business to Glenn and Laurie Golinski (now Laurie Norwick). Those years saw the addition of a service bay, the addition of multiple outboard engine lines, the renovation of our hoist operation, and the hiring of sales and service staff. We also began growing our sales area by attending and showing our products at local boat shows in Madison and LaCrosse.
The business remains family owned with Laurie Norwick at the helm for over 15 years now. She remains committed to growing the business with plans to continue updating equipment, remodeling the facility, and expanding sales and service to other product lines.
The business has survived the gas crisis of the mid seventies, the buyout of OMC (Johnson & Evinrude), changes in boat lines, multiple construction projects along Hwy 58, and, most recently, the economic downturn of the last few years.
Through it all we strive to maintain a high level of service sending our mechanics and sales staff to training on a regular basis, keeping a solid inventory of parts & accessories, and purchasing the tools and equipment necessary to keep up with the ever changing service needs of our outboard and inboard/outboard products.
We take pride in offering quality products carrying the best in fishing, runabouts and pontoon lines and matching those with the most reliable outboards and inboard/outboard engines available. We are unwavering in our commitment to service and customer satisfaction that can only come from a “mom and pop shop” and our staff of 4 mechanics, drivers, and 3 store front sales personnel, do all they can to keep you enjoying the water on your fishing boat, pontoon boat, runabout, canoe, kayak, paddleboat, even on a towable tube!
We know the success of Castle Rock Marine comes from the loyalty of our customers and the 40 year old sign that still hangs above the office door reminds us daily that… “We have an old fashioned idea that quality and service still count!”
Thanks for visiting… hope to see you at our marina soon!